Userempathy LLC is a market research and digital consulting firm that champions the user. We help companies maximize revenue opportunities through actionable market research and analysis. Our work ensures that our clients’ key decisions and actions are aligned to the lifeblood of their business – the customer.
Merriam-Webster dictionary defines empathy as
the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experiences of another…
Put simply, it is the capacity to put yourself in someone’s shoes. A key activity that facilitates the capacity for empathy is listening. But not just in the auditory sense. The ability to observe with multiple senses allows us to deepen the vicarious experience making it more likely for us to empathize.
Our users and customers want to solve problems. Whether it be to find information, compare solutions, or make a purchase, our users and customers generally dictate the terms of engagement. Companies often get in trouble when they try to dictate the terms of the relationship, particularly without much insight into their target audiences. As a result, a disconnect develops and users go elsewhere to solve their problems.
At Userempathy, our chief philosophy is to help companies listen to their target audiences and the larger business and competitive environments that encompass them. Further, our goal is to place (and keep) the user/customer at the center of key business decisions from product development and optimization to sales and marketing. In a sense, we are helping companies become more empathetic. This maximizes company resources, actions, and more importantly, customer satisfaction, which is correlated to revenue growth aka money.