Surveys 

Use surveys to collect valuable quantitative and qualitative data around customer satisfaction, Net Promoter Score, customer needs and preferences, and user experience.

  • Market Description Survey – describes the target market with focus on growth potential and competitive positioning, and marketshare.
  • Market Segmentation Survey – examines customers and non-customers and explores why they are/are not customers. 
  • Purchase Journey Survey – identifies and describes the various stages of the customer purchase/decision journey.
  • Customer Intention-Purchase Analysis Survey – focuses on the customer’s motivation to move from the interest and desire stages to the purchase stage of the customer decision journey.
  • Customer Attitudes and Expectations Survey – explores whether products and services meet customer expectations as well as attitudes toward products, brands, and companies.
  • Customer Loyalty & Retention Survey – describes customer attitudes about products post-purchase.
  • New Product Concept Survey – screens the target audience to gather the acceptability and purchase likelihood of a new product.
  • New Product and Demand Survey (Conjoint Survey) – estimates the demand for a new product or product feature set. Consumer choice preferences.
  • Product Habits and Uses Survey – gathers details on the contextual variables the surround product use.
  • Product Fulfillment Survey – evaluates customer expectation of product/service attributes and benefits as described by ads and packaging.
  • Competitive Product and Market Positioning Survey – compares how the market perceives products/services versus the competition. The survey compares specific attributes and benefits.
  • Sales Lead Generation Survey – qualifies sales leads. Administered at various points during the sales cycle.

Complementary Services:

Segmentation & Persona Development

♦ User Interviews

♦ Business Analysis

I Need Survey Help

FAQ

Please click on the ‘I need survey help’ button above and complete the ‘contact us’ form. Upon submitting the ‘contact us’ form, you will receive a call from us within 24 hours. You also have the option to call us directly at 646-883-9177.

We’ll setup a exploratory call to hear more about your needs. Based on that conversation, we’ll put together a proposal and subsequent to proposal acceptance, we’ll forward a Service Agreement and Statement of Work.

We offer a full range of services including survey development, testing, administration, and analysis. Our process involves:

  1. Mapping business objectives to data constructs
  2. Derive measures based on data constructs
  3. Develop survey items as dictated by data constructs and measurement scales
  4. Test survey (pretest)
  5. Finalize survey
  6. Administer survey (i.e. online)
  7. Analyze survey results

Survey projects start at $700. Costs differ based on project scope (e.g. instrument-only, analysis, full service). Please contact us for more information and a detailed quote.