Measurement Plan 

The measurement plan outlines the strategy for translating key business objectives into key performance indicators that you measure on your website and digital marketing channels. 

I Need Measurement Help


Please click on the ‘I need measurement help’ button above and complete the ‘contact us’ form. Upon submitting the ‘contact us’ form, you will receive a call from us within 24 hours. You also have the option to call us directly at 646-883-9177.

We’ll setup a exploratory call to hear more about your needs. Based on that conversation, we’ll put together a proposal and subsequent to proposal acceptance, we’ll forward a Service Agreement and Statement of Work.

The measurement plan includes:

  • Client business objectives
  • Key performance indicators (KPIs)
    • Macro/business level
    • Channel level
    • Campaign level
  • Active marketing channels (e.g. email, social, SEO)
  • User activity measurement 
  • Recommended marketing technology stack (e.g. advertising, email, reporting, tag management)
  • Conversion rate optimization recommendations
  • Reporting

Measurement & Analytics projects start at $700. Other costs associated with measurement may include recommended technology tools for web analytics, conversion optimization, reporting, customer management, and advertising/marketing. Please contact us for more information and a detailed quote. 

After the project has been completed, don’t worry. We will remain available for questions and limited consulting to support deliverables, free of charge.