Summary

Today’s tip: Understanding the Business Problem

3 techniques that you can use to drill down on any business problem.

Technique #1: Ask “why”? (3:25)

Technique #2: Recraft the problem statement (5:46)

Technique #3: Get multiple perspectives of the problems (7:48)

Problem statements should:

1. Get to the root of the problem
2. Are specific and denote impact and responsibility, and
3. Reflect a holistic view of the problem

Rashard Spiller

Rashard is the founder of Userempathy, a startup marketing research and analytics consultancy. When Rashard is not building personas and implementing web analytics on behalf of his clients, he can be found at home driving his wife nuts with Yoda-speak.